رنگ و داشتن پالت رنگـــی، اصل اولیه در ساختن هویـت بصری یک برند می باشـــد. اولین موردی که ذهن و نگاه مخاطب را درگیر می کنـــد، وجود رنگ و تم رنگی اسـت. همچنین باعث القای حــس اعتماد در مخاطب می شـود

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اصول انتخاب رنگ

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رنگ پایه

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رنگ مکمل

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انواع رنگ های سازمانی

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طیف گرم

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طیف سرد

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رنگ گرم و سرد

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برای درک بهتر تاثیـــر رنگ ها، به مقاله رنگ و تاثیر بر برندســـازی مراجعه کنیـــــــــــــــــــــد

[{"selector":"#anim-2bed460c-c6ec-4e2f-9d36-4a5924122688","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-657d8337-90d9-4920-9b3d-02677548b3a4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-62ab1690-eca6-45c4-bf75-9713dc24392a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fc60d73a-ea74-438a-99b2-2a01056090b5","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] بریم به مقاله

اصول انتخاب رنگ