شخصیت برند به ویژگی های فکری و رفتاری منحصر به فرد هر نام تجاری اشاره می کند. درنتیجه باعث افزایش ارزش کیفی یک کسب و کار می شود

[{"selector":"#anim-090e1b9e-b762-4ee3-a911-6d731e569909","keyframes":{"transform":["translate3d(-124.27537%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91f1f0b8-34aa-4133-bcd6-777968328825","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0923aa1e-6814-4061-8eff-7e59215c412e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

منظــــــور از شخصیت برند

[{"selector":"#anim-3ea501be-03b3-4dd5-9662-ad7461b9008f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f07e4156-9d2c-4da7-8bac-6b62866acfa1","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-955ec2c6-9d97-45f6-8f1d-67843966cf75","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-199ece0d-4b07-4ee8-b5a7-d8b95e53f5d5","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

مزایای شخصیت برند عبارتند از

[{"selector":"#anim-e4a3570a-19e6-4fa8-88b9-d2d938555bf7","keyframes":{"opacity":[1,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-be419c14-09a4-447c-a1f3-7750621122b2","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-08d77fdd-9bff-4867-bcb7-dc8721ddf249","keyframes":{"opacity":[1,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9fcfbb7e-9d80-4243-b0ed-1d6b1cb71ce0","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

مزیت رقابتی

[{"selector":"#anim-fbc30d29-9c0c-46d8-9f23-be548d676201","keyframes":[{"offset":0,"transform":"translate3d(0, -444.79737%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -125.077020444%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -42.522628572%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -15.968225583%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -6.938838972%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] [{"selector":"#anim-b7cda0e3-754c-405a-988a-50af9307b712","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a75e58b-6501-49e7-b14d-2818c605f00a","keyframes":{"transform":["translate3d(0px, 520.60400%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] شخصیت بـــــــــــرند باعث می شود که محصول و خدمات شما در بازار به راحتی قابـــــل تشخصی باشــــــــــــــــد

افزایش آگاهی

[{"selector":"#anim-726e1c63-833d-46fe-8bf1-b22a16ea0926","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22332dd2-5787-468d-a524-45aa8e9a4db3","keyframes":{"transform":["translate3d(0px, -467.01958%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a39b323-7663-4fb7-ad74-6c289fb1d11d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9158881e-28bc-44da-a096-b20394d77ed9","keyframes":{"transform":["translate3d(0px, 206.94442%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

تقویت وفاداری

[{"selector":"#anim-4cf727c6-1964-45be-b22a-684e3144dd93","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d489f560-673e-4061-93bc-f1b6ecd2436a","keyframes":{"transform":["translate3d(0px, 946.38494%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32ecab27-613f-4a94-aa30-cced00613818","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1af56f9d-2c41-4304-ae99-c33cd08f3117","keyframes":{"transform":["translate3d(0px, 177.30161%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

شخصیت یا هویت برند، دقیقاً همــان چیزی است کــــه برندها خود را با آن بـه مشتریان خـود معرفی می کننــــد

[{"selector":"#anim-4fb1e3ee-14a7-49df-8614-a9efdcf9f134","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.5)","offset":0.33},{"transform":"scale(0.95)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}]

برای درک بهتر مزایــــای شخصی برند به مقالــــه شخصیت برند چیســت مراجعه نماییـــــــــــد

[{"selector":"#anim-750e5f48-381a-4173-8103-9c2dfe4452af","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-75c040c0-9add-491c-801c-9cd8e5067412","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e7470f23-ae25-4208-95ce-8e36c7474d4f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5dde22f1-61ee-461b-b3e7-5e1fa97555b6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-929af39c-7101-4b14-beab-ee884beac7bf","keyframes":{"opacity":[1,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-13c18e1a-f6e6-4fce-9d36-4f7c3d3c3689","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] بریم به مقاله

شخصیت برند به ویژگی های فکری و رفتاری منحصر به فرد هر نام تجاری اشاره می کند. درنتیجه باعث افزایش ارزش کیفی یک کسب و کار می شود

منظــــــور از شخصیت برند

شخصیت برنــــد ویژگی های است که مصــــرف کننده با آن ارتباط برقــرار می کنــــــــــــــــــد

مزایای شخصیت برند عبارتند از

ایجاد مزیت رقابتی افزایش آگاهی از برند تقویت وفاداری به برند

مزیت رقابتی

افزایش آگاهی

با استفاده از ابزرهای بازاریابی و تبلیغاتی، مخاطبان را نسبت به برند خود آگاه کنیــــــــد

تقویت وفاداری

شخصیت برند باعث می شــود که مخاطبان شما احساس کننـد با داشتن برنـــــــــــــد شما هویتشــــان مشخص می شود

شخصیت یا هویت برند، دقیقاً همــان چیزی است کــــه برندها خود را با آن بـه مشتریان خـود معرفی می کننــــد

برای درک بهتر مزایــــای شخصی برند به مقالــــه شخصیت برند چیســت مراجعه نماییـــــــــــد

با نگارین نقش گیتی بیشتر بدرخشید